Steve Jobs didn't die, he was hired by BMW. I'm disappointed that BMW would use basically the same CCC navigation system since 2004 in the 5 series, switch to CIC in 2009 and then sneak another update in for an auspicious year model. Apple may think this is a good business model, but eventually this leads to consumer fatigue - we are too afraid to buy a thing lest it become obsolete in a few months.
Say what you will, but no one buys a 5 series for practicality's sake. It is also about amenities and image - now I'm hesitant to say i'll definitely shop for another BMW in 3 years when my lease it up.