The Psychology of buying a new car...
So, I have gone and done it again...
Knowing that I am burning 20% of my cash just by ordering new and knowing that if I spec the car of my dreams I will be burning a further 25-30% of my cash I have still spent a fortune and ordered a factory special.
Why do I do it?
The last car was my first ever PCP deal. I specced a wonderful 59 reg car for my other half. I was loathe to let it go to the dealer at what I considered 60% of its worth (even ignoring the additional toys) as seen on Autotrader and through HonestJohn, etc. So we bought it.
Now I have specced a car even more extreme, if that was possible, and know already I will have to find the money to keep it in 3 years time.
Residual value should matter, and it does a little, but for me I want to feel that She and I are getting into something very, very special each time I open the door.
The car as theatre, if you like.
How do you evaluate your purchase position?
Sam
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