I almost got a Prestige A6 3.0TT before I found my beast. I wasn't getting the deal I wanted from BMW so almost went Audi but I was never FULLY thrilled with the car.
1. I felt like I would have to do a lot more to get the Audi modded to my visual taste. Tons of chrome deletes ect.
2. The tech in the Audi is nice but if you want to really utilize it get ready to spend 30 a month extra to have it all functioning. Plus that moving display is just a problem waiting to happen. read to many issues on them not raising or lowering.
3. I just don't feel like the brand Audi carries the same weight as BMW does. A BMW is a legend in its own and an Audi is just a car that has been on the up swing but was making some pretty unreliable cars for a while.
Right before I pulled the trigger on the Audi I called the BMW dealer again and was able to get a sick deal on 12' since they were starting to pull in 13's. It was the ride I wanted from the beginning.
2012 550i - Space Gray - M Sport - 20" Vossen VVS CV2 -ACS springs
RETIRED - Space Gray 2009 528I