Thread: 550 LCI vs S6
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      02-11-2013, 11:52 PM   #42
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Drives: 2013 BMW 550i
Join Date: Jan 2013
Location: SoCal

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Originally Posted by hinckley View Post
I think that you're right on target. But the problem is that VW has set itself a goal of largest car company in the world (and largest luxury car company as well) by 2020. So when you're cross-shopping an S6 with a 550 (its true competitor) and an Audi dealer talks about limited production, limited inventory and limited discounts, I just walk over to another dealer like BMW that starts with "yes" rather than "no".

An Audi dealer once told me that I couldn't get the car that I wanted because it was in too much demand and they had limited supply. My response was, "why are you treating a problem as a benefit, and why are you making your problem my problem?". Then I bought another BMW.

Audi is making a very good product. But I think their business model is broken.

VWs goal to be largest production appear to be counter intuitive based on their production/pricing strategy. I do suspect that their growth strategy though will be focused in China to achieve number 1 status. I like your approach why are you making your problem my problem, lol. Which is what I did as well. I bought a 550...
2013 550i (Delivered Jan 2013) / Carbon Black Metallic / Anthracite Trim / Black Nappa Leather / Technology / M-Sport / Heated Seats / Sport A/T