Originally Posted by Ti335
Certainly not when comparatively equipped. Take a 550i Xdrive, add M-sport and Dynamic Handling package and you're within $500 of S6's MSRP.
550xi is 65. Audi S6 is 72.
Those are the base prices. When you factor in that BMW likes to discount and Audi hates discounting, there's a pretty big price difference between the 2 cars.
It's either apples to apples or not. If your argument is that you need to add a bunch of stuff to the 550 to make it equal to the base S6 then maybe the cars aren't comparable?