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I've been in a 2013 328xi loaner (with only 3,000 miles on the odo) for the past two days and the thing is a POS. It really does a disservice to the BMW brand due to how cheap the interior build quality is. I think a Honda Accord has a better interior. Fake metal trim, abundant and thin and matte black plastic pieces everywhere. Buzzy-sounding motor (bring back the straight 6). The auto start-stop feature is very abrupt and jarring. The only good thing is that the 8AT (and sport mode) seems to shift more smoothly than on my F10. I haven't experienced the new F30 335 yet, but I hope it's not as big of a disaster as the 328.
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