Although my first impression was" It's just another X car," after a closer look it has some features that make it attractive to an older audience.
Like many contributors here I've never liked the oversized 7's, mainly because no one needs or can use that much car. It's a bling statement.
Since I have less need of a truck now, and my wife's aging, but always beautiful 528it is reaching it's expiration date, the combination of size and utility in this car could be just what we're looking for. It carries golf clubs easily, carries a ton of luggage and is luxury once you arrive.
Of course, at this point any impressions are just wistful thinking so I'll have to wait until it gets over to see if it really fits.