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F10 is not aimed to purely "drivers oriented" people. It si more luxurious and exec type of car. These numbers does not surprise me at all, it's obvious.
Specially here in US where almost nobody trully understand what Driving pleasure means. Most of the people think that it is the way you operate the actual machine. And thats why surveys shows that over 90% of US drivers believe they are really good drivers! ha!
Joy, feeling, rush, feedback, passion, etc. it is not on the U.S. DMV dictionary.
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