Quote:
Originally Posted by bobblehead
So, I guess the dealer does not even have to negotiate with any buyers at all.
In Canada, the dealer profit margin is about 10% and usually, if the buyer is smart in negotiation, then the buyer can get about 7% off the MSRP and leave the dealer with about 3% profit margin ... In US, the dealers will even take the deal at cost + $500 (or less) to get it done.
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That's quite accurate, I have just gotten my dealer to reduce the price by 7%. They were not happy initially, but got over it quickly. I have gotten 4700 OFF on a 535i with Exec Package.