I just ran the VIN (last 7 digits) on this wonderful VIN decoder:
http://www.rubmw.ru/vincode/eng/
The car that I linked to has option S710A M leather steering wheel according the the decoder. I tried this with another VIN from San Diego BMW. Same thing.
The photos aren't mixed up. Non-M sport cars are for sale in the US with M sport wheels installed at the factory.