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      05-14-2010, 02:50 PM   #8
cosmos515
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It costs BMW just as much to make a 6cly as it does a V8. The base price of the higher displacement cars are higher. The cost of the additional "standard equipment" does not offset the MSRP enough for the lower priced cars. No matter how you slice it this has been the definitive reason why BMW has always been hesitant about bringing 4cly cars over here. Not for the tarnish of the brand or the fear that 4cly cars don't sell, its as simple as BMW just does not make enough coin on each car. With the new 3.0l Diesels BMW can charge just as much, (if not more) then the petrol cars and will be happy.
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