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      04-09-2010, 07:53 PM   #9
RichReg
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Drives: 2015 435Xi GC & 2000 323Ci.
Join Date: Apr 2005
Location: New Jersey

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Quote:
Originally Posted by Grover432 View Post
BMW dealers used to have 9% on the base car. Looks like the invoice margin has dropped. I wonder where (off invoice) they are making up the profit.
In this economy, BMWAG is most likely subsidizing the difference.

I'm guessing that with the 535 having a $4000 Retail mark-up in base price, the
European Delivery Invoice is probably around $3800. So from the sheets I have
with European Delivery :

535i Base Price: $46,130
535i Invoice : $42,330 (approximate estimate)

Funny thing is that 10 years ago, this was the EXACT same markup on my 2000 323Ci
for European Delivery. Go figure....