I think it's mostly for looks, but I want to preserve comfort and reliability as well. Truthfully I don't see myself taking a car like the F10 on the track. I have my cheapo spec miata for that heh
It's a toss up between:
ACS
Eibach (as of now)
H&R
In that order of preference for the time being. I also don't want a "slammed" look, just something subtle to take the edge off of the 4x4 looking wheel gap as I too will have the F14 rims, but my tires are slightly more low profile (295/25/20 and 255/30/20) than mlai's
Sorry for taking this slightly off topic by the way, but maybe other people are curious about these things as well. I think a lot of the modded cars here are VERY nice looking and I'm trying to combine the best feature of all of them into something I like