Not sure why it does this, but I have found that turning off radio and pressing menu on idrive to get back to home screen before turning off vehicle will then display BMW logo on next startup, works 95% of the time.
The exception is that if you have multiple start/stops (ie, running errands) ...following this shut down procedure I have found it will display logo 50%-75% of the time.
Hopefully software update down the road will fix the issue...even though it seems involved way of turning the car off, for me it is now second nature and I feel like I am powering down my space ship, lol.
Hope this helps~!
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