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      11-28-2009, 06:50 PM   #19
mapezzul
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Quote:
Originally Posted by RichReg View Post
Clearly, I think they want to market this car up the food chain. I'm sure the 528 will be very competitively priced, but not the others.
You have already seen some of the pricing structure on the 5....

The 528 will be an interesting case in standard features- just wait and see as BMWNA is still making some decisions on how to package it for a specific price point (notice how the 328 for 2010 is missing a few things that have been standard for years!)

The GT will set the market cap in 550 form from everything I have heard- much like the 540 sportwagon did years ago.

BMW is spreading the R&D and increasing economies of scale internally so there is more shared components than there have been in quite a number of years so that may help with pricing. I would anticipate a bump of course but nothing that does not make the new product a greater value b/c of technology and overall improvements.

The 528i will debut 3-5 weeks post 535i/550i if all goes according to current plans.

-M
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