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      04-18-2010, 09:37 AM   #24
SleepTight
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Drives: 2013 BMW M5
Join Date: Dec 2009
Location: Long Island, New York

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I asked the same thing and got a similar response at the New York Auto Show. BMW's decision to hold the 550i back from reviews is starting to make me very nervous.

I don't have any experience in marketing, but prospective F10 550 purchasers already have an incentive to hold off indefinitely until the new M5 comes out. You'd think BMW would want to create some excitement around this model now.
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