It's a dumb name, but it's an outstanding product.
I had my car detailed with a paste wax by one detailer, wasn't satisfied.
Had it redone same week by Autobahn (in Toronto area): I was astounded by the difference. My 2011 535 is carbon black, and the second wax job produced an entirely new colour depth -- a velvety soft deep lustre under the top shine. Stands out even in the parking garage!
It's called "World's Best Wax":
http://worldsbestwax.com
I've been driving a lot since the wax job, got the car very dirty several times, have been through touchless wash four times -- wax is performing as new so far.