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I remember when I purchased my pre-owned 01 330Ci. I used to get asked all the time by complete strangers: "How much did you pay for it?" I often replied jokingly "an arm and a leg". That's the kind of reaction one used to get driving a BMW. Not anymore. Now everyone drives a BMW. Is BMW making more money but covering all of the niche markets it possibly can. Absolutely. We all read about record-breaking sales month after month, even in this recovering economy. But trust me, this brand does not hold the same prestige it did a decade ago.
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