I agree w/ the others, these are not at all attractive wheels. The 5-series isn't supposed to look like a Gen-Y / Prelude-type mod mobile. Next thing you know they'll be popping 22's on. Too out-dated and over the top.
Smooth, Subtle and Classy are not words found in the ACS dictionary apparently. Sack the design studio that wasted everyone's time & energy (not to mention investor capital).
They'll either have to melt these down for scrap, or dump them into some emerging market at sky-high prices selling them as "high-end imports" because the locals have too few options.
Not to change the subject, but looking closely at the pictures now I can see what has bothered me about the 5-series for a while... look at the ratio of brake disc size to tire opening. Now compare that to the E90 in the picture below and tell me if you see the same thing I do...