I think the interiors are a toss up. I find it hard to give one the edge over the other. This is a good thing in the sense that BMW has really stepped up its game interior-wise.
It wasn't long ago that Audi's interiors blew everyone (even BMW) out of the water. Now Audis really have nothing on BMW (unless you count the value of the S4 against a 335xi).
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08 BMW K1200S / 2002 330ci Sport (sold) / 1989 635csi (sold)
07.5 GMC Sierra 2500HD Duramax LMM
09 Honda Odyssey EX-L
'75 Ford - Early Bronco
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