Quote:
Originally Posted by ragingclue
They don't intend to compete.
Both brands are happy keeping their cars notched exactly where they are. Hopefully Ford doesn't plan on trying to upmarket the Mustang in the future though when IRS hits in '15. Its best attribute at the moment is the price.
BMW doesn't aim for the Mustang and never will.
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I don't think it matters what BMW aims for, the mustang set the bar for a sports coupe and beat the 1 series, 3 series, and m3 in every category besides interior quality and probably customer service although I am not sure how Ford is on service.