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I think everyone is getting worked up because they read the work "subscription" without seeing what this means on certain models.
The way I'm reading this, is that cars like M550i or higher trims won't have to deal with it because most of this comes standard anyway. I think this will be more applicable for base trims. Instead of manufacturing a base model, BMW will just build all models with these features.
If you're one to buy base models of anything, this will benefit you because you weren't going to pay for the option or a package anyway and at least you can enjoy a feature for a few bucks one or twice instead of buying the option from factory and never using it.
I don't think this is meant to replace anything - BMW will still over premium packages that will give you the options but for everyone else, it sort of benefits them.
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