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I applaud them for being as open minded about the car as they are... or maybe I give them a thumbs down for being far enough up BMW's ass that they are trying to help explain what this car is supposed to be and why we should like it.
IMO when you get into a small enough niche that you have to explain what the car is for you don't really need to make that car.
Next it will be "We designed this car for the consumer who likes to drive mostly at night in the mountains with just his dog. Notice the night vision all the way around the car and the front passenger seat is actually a kennel that has a hydraulic ram to elevate Spot up to where he can see once loaded into vehicle. There is also a water dispenser in the dash so, your dog can drink while you drive"
I still just don't get it. Maybe that will change when I see it in person. IDK.
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