|
Bangle may have been polarizing, but that does not mean returning to conservative designs is automatically good. This 5 series does not standout from the crowd. This may not be a bad thing, but in the long term, innovation is essential, and always sticking to same old designs will eventually render a firm out of fashion. Look at Jaguar, prior to the current XF and XJ models, their cars were seen as increasingly outdated. Their design language has not really been altered since 1968. What was good in 1968 may not necessarily be good in 2009.
Obviously, some key attributes that identifies with BMW has to be there (i.e. kidney grilles, angel eyes, roundel etc), but that does not mean one should not push the envelope.
Keep the essential attributes of what make a BMW, but also strive for innovations in new designs.
|