Quote:
Originally Posted by lagunadallas
Although most of us think it's the superior product, BMW's pricing is pretty steep compared to a lot of reasonably good competition. Most buyers aren't as picky about their cars as those of us on these online boards. Mercedes recently released the new E-Class and actually *dropped* prices by almost $5000! I don't think BMW can get away with an increase of more than a couple thousand dollars on the bread-and-butter models (528i & 535i for the U.S.), if even that. I'm happy to pay full sticker for a model that has just hit the shore, but over the years have chosen to support the dealers that don't put the big mark-up over MSRP on new models. Anyone willing to pay over sticker for a new 5-Series ought to find a dealer that is only charging MSRP and donate the extra money to charity.
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I'll have to agree. It is such a waste in so many ways when people are so darn impatient they are willing to get hosed to be the first one to drive a new model. Is their ego that fragile? Are they that loaded that they just don't care? Combination of the two? Likely the former combined with a denial of the inexistence of the latter.
Either way, a lot more would be accomplished to do something similar to this: ask the dealership what they want when the first F10 shows up, laugh at them and finger them on the way out (I did this when the recent M3 came out, by the way). Needless to say, with the M3, less than 6 months down the road they were blowing them out at near cost. The guy that looked at me all cocky and shocked when I had previously flipped him the bird was all over me to take my offer from that day. Too late, I'm waiting for the F10. I will apply the same procedure as with the M3 next spring.
I encourage all of you to do the same. Take a deep breath and resist that adolescent need for instant gratification. Give that extra cash to charity or put it on your mortgage (or perhaps get one) or credit card bill (I'm sure this would help with most).
A little tidbit:
Compared to the general population, excessive buyers have consistently been shown to possess lower self-esteem (e.g., Roberts 1998; Faber 2004). This finding is also consistent with the prediction based on the theory of self-defeating behavior. Impairment in self-esteem is generally accompanied by negative affect, such as anxiety and depression (Baumeister 1997). People are faced with two choices- either to accept the bad evaluation of themselves or to endure the negative feelings induced by decreases in selfesteem. Usually, people would be reluctant to revise their self-appraisal and would choose to linger with the negative feelings induced by decrease in self-esteem.