Quote:
Originally Posted by Rogue916
It really depends on which F10 you're talking about also.
The 528i crowd isn't really going to be the same as the 550i M Sport demographic.
Here's how I'd break the F10 crowd (at least on this forum) apart...
Mostly male/Tech Savvy/Enjoys Luxury and some level of interest in performance cars
528i/528i x drive:
Group 1 - first time BMW owners testing the waters who don't want to take a risk on the higher HP engines
Group 2 - People with long commutes who want luxury and space and something easy on the wallet
535i/535i x drive:
Someone who likes to push their car from time to time but is willing to compromise for something easier on the wallet in terms of MPG and something reliable. If they're more of an enthusiast, they'll also get the M sport package.
550i/550i x drive:
Car/BMW enthusiast who wants the power of a v8 muscle car in an unassuming polished package and sees it as a better value to the M5. M sport package is a must on this one =)
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This is exactly what I was looking for! Thanks for the likely spot on description.
In regards to your 550i "better value" M5 comment, I instead like to tell people: "It's a much more comfortable M5."