[krautmeister]

Whoever said "BMW Starter Pack", you can peg me for sure. 37, Male, one 7 month old baby, married. The 528 demographic is pretty close too. I was 27 when I bought my E60 528. For the reasons of price point, luxury, fuel economy, "prestige".

I have a 550i M Sport now and consider myself a car enthusiast with a pragmatic edge. I have a marketing background and now work for various Private Equity deals as an operator (turnaround / sale). I own 4 cars, all preowned that are paid off with the exception of the F10. I prefer to have 4 preowned vs 2 brand new ones. The value is excellent on the luxury used car market if you know what you're looking for. I think I will continue to buy preowned and have zero qualms about it. Maybe some day I may spec out a new 911 as a milestone present. I buy cars and keep them, never lease.

RE: F10 528 drivers... in Atlanta, the majority of them are leased. I don't think there is a black and white age demographic, but certainly in Atlanta, there are a lot of people who are luxury focused and 528 leases are pretty cheap. It's amazing how many F10s are around.