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Err...a little too expensive, no? I was expecting $31k? Props to Cadillac and coming out point blank, "We're here to dethrone the BMW 3-Series" but I don't think charging BMW prices is going to work too well for them. Cadillac might beat the 3-Series is standard equipment but I don't think that's going to be that big of a factor because everyone who buys a 3-Series (prior to the F30) knows it lacks standard equipment vs. it's competitors and still purchases one anyway.
I really want the ATS to be put up there with the 3-Series but the pricing, I think, is going to hurt them...
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