I never thought I'd say this because I like the F10 so much, but maybe the Audi has the edge because of the interior.
F10 good: More like old E39 shape, stunning M-sport
F10 bad: interior just like 7 and X5 etc. From some angles at a glance it looks like a 3 series. Not as imposing as E60.
C7 good: Totally new grille + headlights. Interior is class leader. S-line amazing.
C7 bad: Rear looks similar to A4/A8. Needs more unique roofline.
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