I was looking at the US trademark website again and searched BMW. A new notable filing is BMW Fastservice - looks like we are going to get Jiffy Lube BMW style....
http://tess2.uspto.gov/bin/showfield?f=doc&state=h0fu1q.2.9
Also, as I noted last year, we should expect a product called the BMW 555....V8TT??
http://tess2.uspto.gov/bin/showfield?f=doc&state=h0fu1q.2.4