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Maybe BMW is making room for a 4 series like Audi and Merc, they are all trying to fill in the gaps between their products size, performance and price so that they can attract all types of people, markets and budgets.
I personally think my 550m sport is way too heavy. Its weight and lack of throttle response make the driving experience less satisfying.
If I were to sell my 550 because of lack of performance and sportiness, I would get a m3 or 335is not an infiniti. BMW knows most of its customers will hang around for now, but not for ever, they need to bring back the sport in the 5 series price range.
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