Quote:
Originally Posted by palpatine_us
The 335d must not be selling well if there are so many loaners.
Maybe that's why they won't bring the 535d to the states- everyone says they want one, nobody buys it.
By the way, did anyone notice that diesel is 15 to 30 cents higher than premium- at least here in NY/NJ.
|
In 2010 BMW sold 3,800 335d units in the USA vs 4600 335i units. The 335i is available with xdrive the 335d isn't. Not bad numbers considering a market strategy of eco credit and word of mouth.
It wasn't until the 2011 Super Bowl commercial that BMW got serious about marketing their diesel technology for the USA. It seems to me that offering the 335d as a loaner is a great way to market the car.
What is your point about diesel prices being higher than premium?