^^^ Dealer still makes around 3% margin on the car.
Update: A few bloggers here (Toronto area) have managed to get more than 7% off MSRP (total configured price) without much problem at all. As I anticipated, as you are getting closer towards the end of the MY 2011, the much better discount you can get. If anyone is serious in getting the MY2011, you can now
ask for 8% off as a minimum.
Here is one guy who has just done it ....
http://www.bimmerfest.com/forums/sho...d.php?t=542241