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I do not understand why some people believe the M550d to be a serious competitor to BMW M5? To begin with, the price for the M5 is almost 50% higher than that for the 550i in Sweden at least. IMO the M550d will probably be a serious competitor to 550i or 550i xDrive...and like someone said, I think it is very unlikely that BMW will market the M550d in the US :-(
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