Quote:
Originally Posted by RichReg
Clearly, I think they want to market this car up the food chain. I'm sure the 528 will be very competitively priced, but not the others.
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You have already seen some of the pricing structure on the 5....
The 528 will be an interesting case in standard features- just wait and see as BMWNA is still making some decisions on how to package it for a specific price point (notice how the 328 for 2010 is missing a few things that have been standard for years!)
The GT will set the market cap in 550 form from everything I have heard- much like the 540 sportwagon did years ago.
BMW is spreading the R&D and increasing economies of scale internally so there is more shared components than there have been in quite a number of years so that may help with pricing. I would anticipate a bump of course but nothing that does not make the new product a greater value b/c of technology and overall improvements.
The 528i will debut 3-5 weeks post 535i/550i if all goes according to current plans.
-M