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These dealers should be aware that people TALK... both when they have a good OR bad experience. Telling someone they need a $600 alignment and then offering a $350 coupon is just plain robbery. I think this dealer (and thank you for sharing their name) will lose some business with others who read this forum as a result of your experience.
It's one thing to sell a $99 part for $109 and be considered "expensive" compared to the local competition. It's another to charge someone 2x - 4x the going rate and pretend like you're doing them a favor. Disgusting.
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