I personally find the LCI less offensive to my eyes then the Pre LCI. That being said I don't like either design, they look bloated and fat.
I like that the LCI looks slightly less aggressive, these are luxury cars (barges now really) not everyone is looking for a red light race, at least not all the time
Occasionally I will see a 5 series with the M sport package and its almost impossible to tell if it is an M5 or not at first glance. I'm not a fan of this brand dilution, it makes me sad really.
My opinion is a little skewed though, I admit I loved the way the E60 looked. It was so classy and unlike anything else on the road.