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I think if everyone experienced DHP first before they make their decision to buy a car, most 550 buyers would have DHP, especially 550xi buyers. The problem being that dealers let people test drive what's on the lot and it's usually based on color preference and useless features. Almost no vehicle on the lot have DHP. Most people buying these cars are not enthusiasts and does not even know it exist. When they see it, they think it would give the car a harsh ride because it's "sport". Therefore, for the vast majority of buyers, dealers don't stock vehicles with DHP much.
In fact, my salesman admitted at the end that he didn't think I would even buy a vehicle. I'm 31 and I know too much about these vehicles while the typical buyers are 50+ years old and more interested in luxury and comfort. Because of that, I usually receive pretty crappy service from dealers when I purchase a vehicle.
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