ACS springs??!?!!?

PhilT3 · 11-30-2013, 08:54 AM

Can anyone explain to me why the ACS springs are so much more expensive than Eibach and H&R? Material and manufacturing costs are identical. Are they saying their R&D adds that much additional cost???

bake · 11-30-2013, 09:51 AM

It's just branding. ACS positions itself as a premium product so they price their products as such. Whether their products are superior to others is subjective, but since their products sell fairly well I would say their marketing strategy is successful.

11-30-2013, 08:54 AM	#1
PhilT3 6'0 / 250lb 136 Rep 1,797 Posts Drives: 2014 M5 Join Date: Feb 2012 Location: NW Philly Suburb iTrader: (0)	ACS springs??!?!!? Can anyone explain to me why the ACS springs are so much more expensive than Eibach and H&R? Material and manufacturing costs are identical. Are they saying their R&D adds that much additional cost???
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11-30-2013, 09:51 AM	#2
bake Colonel 602 Rep 2,194 Posts Drives: 2011 F10, 2013 E93 Join Date: Apr 2010 Location: New York iTrader: (9)	It's just branding. ACS positions itself as a premium product so they price their products as such. Whether their products are superior to others is subjective, but since their products sell fairly well I would say their marketing strategy is successful. __________________ *Bake* 2011 Alpine White on Black 535i M-Sport 2013 Space Gray on Fox Red M3 Vert
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