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2010 2011 BMW 5 Series Forum F10 BMW 5 Series Touring wins iF Gold Award 2011 for outstanding design |
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03-02-2011, 07:20 AM | #1 |
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BMW 5 Series Touring wins iF Gold Award 2011 for outstanding design
BIMMERPOST NEWS BMW 5 Series Touring wins iF Gold Award 2011 for outstanding design Munich. Harmonious proportions, individual surface design and a powerfully dynamic appeal – with these attributes the BMW 5 Series Touring managed to win over the panel of judges for the world-renowned iF Product Design Awards. On 1 March 2011, the opening day of the CeBIT technology fair, the BMW 5 Series Touring received its iF Gold Award. This special accolade is the highest distinction conferred by the Hanover-based International Forum Design. The BMW 5 Series Touring is among the 50 recipients of the Gold Award selected from a total of 993 winners of the 2011 iF label. The award was presented during the CeBIT fair and accepted by Thomas Plath, Director BMW Model and Design Techniques. Around 1,000 design enthusiasts, award-winners and invited guests attended yesterday’s event to honour the winners of the iF Gold Awards. Also on the agenda was the opening of the iF Product Design Award Exhibition, which will showcase the 993 winning products for the next four months. The salient design features of the new BMW 5 Series Touring are its highly distinctive proportions and surface design, which embody an individuality that generates a dynamic and powerful ambience. A stretched bonnet, short overhangs, the longest wheelbase in the segment, elongated lines in side view and a dynamically sloping roofline endow the new BMW 5 Series Touring with a harmony and elegance unrivalled among its competitors. “We are very happy that, in the BMW 5 Series Touring, we have shown that functionality can be beautiful. BMW combines excellent functionality with truly modern and emotional aesthetic,” stated Adrian van Hooydonk, Senior Vice President BMW Group Design. The iF Product Design Award has been a hallmark distinction conferred on good design since its inception in 1953. As a globally recognised “seal of approval” for design, the iF label honours outstanding design achievements and as such offers a platform for the design excellence of products to be assessed by an international panel of experts. The 2011 award drew 2,756 submissions by 1,121 participants from 43 countries, all aspiring for the celebrated trophy. The BMW 5 Series Sedan and BMW 5 Series Touring succeeded in winning over the judges in the Transportation Design category, with the BMW 5 Series Touring going on to capture the coveted iF Gold Award that recognises the 50 “best of the best”. Over recent years, the standout quality of BMW Group Design has been repeatedly acknowledged in the iF Product Design Awards. In 2010 the award went to the BMW F 800 R motorcycle, while in 2009 the BMW Group swept up a total of eight awards. In 2008 it was the BMW 3 Series Convertible and the BMW G 650 Xcountry motorcycle that earned the accolade, and 2007 saw the BMW 3 Series Coupé presented with the iF Gold Award as one of the 50 best competition entrants. |
03-02-2011, 08:55 AM | #2 |
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^ couldn't have said that better myself, one could also point out that the 5er GT hasn't won any design awards that I can recall...
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03-02-2011, 11:53 AM | #5 |
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Congrats! Its beautiful for a wagon! And NOW we can't have it in the US. Pure agony!
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03-02-2011, 07:21 PM | #6 |
I love the ///M3, but I want 550hp ///M5
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it is ncie
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03-02-2011, 09:09 PM | #7 |
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American auto consumers have really screwed the pooch IMO. I've bought each of the last two 5-Series wagons for my wife: 2002 E39 525iT Sport / 2006 E60 530xiT Sport and would have loved to buy an F11 for her; especially a 530D Touring.
The only positive thing I can say is that since the F11 wasn't available here we ended up with our first Mercedes, an E350 Wagon. While not as sporty or modern looking as the F11 it does have a certain air of elegance and substance about it. M-B is behind BMW in terms of gadgets (the nav screen is tiny and we both miss iDrive when we take her car out) but we are nonetheless really enjoying a change of brands for, if nothing else, the novelty. In many ways it's a nearly perfect family hauler. Very serene, comfy and markedly improved quality-wise over M-B's of a few years ago. The major downside is that my wife likes it so much BMW may have lost her as a customer even if they bring wagons back to the US at some point. Nice for a change of pace, but I know I'd have preferred the F11. Anyway.....congrats to the BMW design team! IMO the entire F-Series 5'ers are a massive stroke of brilliance! Come on American Soccer Moms!!!! Wake-Up!!! |
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