[pharding]

Effective April 16, 2010
2011 Model Year
Wholesale Price

U.S. Models 528i 535i 550i
Sedan Sedan Sedan

Base Price U.S.A. Port of Entry* "$40,985 " "$45,630 " "$54,925 "
Base Price Euro Delivery Munich Pick Up "$38,115 " "$42,440 " "$51,080 "
Base Price Diplomatic U.S.A. Port of Entry "$38,940 " "$43,350 " "$52,180 "
Training Service Fee (Excludes Euro Delivery) $200 $200 $200


Options
205 STEPTRONIC automatic transmission STD NC NC
2TB Sport automatic transmission with shift paddles $475 $475 $475
(Requires ZSP on indicated models) (req'd) (req'd)
3AG Rear-view camera $365 $365 $365
(Included in package) ZP2 ZP2 ZP2
(Requires 508 on indicated models) (req'd) (req'd)
465 Split fold-down-rear seat $430 $430 $430
494 Heated front seats $455 $455 $455
"(Included in package)," ZAV ZAV ZAV
"ZCW,ZP2" "ZCW,ZP2" "ZCW,ZP2"
4B5 Light wood trim NC NC NC
4CE Anthracite Wood Trim NC NC NC
508 Park Distance Control $685 $685 STD
(Included in package) ZP2 ZP2
522 Xenon headlights STD $820 STD STD
524 Adaptive light control NC STD STD
5DL Side and Top View Cameras $730 $730 $730
(Requires 3AG or ZP2 on indicated models) (req'd) (req'd) (req'd)
609 Navigation system "$1,730 " "$1,730 " STD
(Included in package) ZP2 ZP2
610 Head-up Display "$1,185 " "$1,185 " "$1,185 "
655 Satellite radio with 1 year subscription $320 $320 $320
(Included in package) ZP2 ZP2 ZP2
6FG Rear-seat entertainment P1 "$2,000 " "$2,000 "
6FL iPod and USB adapter $365 $365 $365
(Included in package) ZP2 ZP2 ZP2
6NF Smartphone Integration $135 $135 $135


Priority 1 Options
2VH Integral Active Steering "$1,595 " "$1,595 "
(Requires ZDH on indicated models) (req'd) (req'd)
322 Comfort Access keyless entry NC $910 $910
(Included in package) ZCV ZCV ZCV
416 Power rear sunshade with rear manual side window shades $525 $525 $525
(Included in package) ZP2 ZP2 ZP2
456 Multi-contour seats "$1,185 " "$1,185 " "$1,185 "
(Included in package) "ZAV, ZSP" "ZAV, ZSP" "ZAV, ZSP"
464 Ski bag $135 $135 $135
(Requires 465 on indicated models) (req'd) (req'd) (req'd)
4B9 Aluminium Trim NC NC NC
4NB 4-zone automatic climate control $455 $455 $455
5DF Active Cruise Control "$2,185 " "$2,185 " "$2,185 "
6FG Rear-seat entertainment "$2,000 "
6UK Night Vision with Pedestrian Detection "$2,365 " "$2,365 " "$2,365 "
(Requires ZCW on indicated models) (req'd) (req'd) (req'd)
775 Anthracite headliner $455 $455 $455


Colors
Non-Metallic paint STD STD STD
Metallic paint $500 $500 NC


Upholsteries
K8 Leatherette STD STD NA
LC Leather Dakota "$1,320 " "$1,320 " STD
(In combination with ZPP) NC NC
(Included in package) ZPP ZPP


Priority 1 Upholsteries
NA "Nappa Leather $2,230 " "$2,230 " "$2,230 " $910
(In combination with ZPP) $910 $910


Packages
ZAV Active ventilated seat package "$2,685 " "$2,685 " "$2,685 "
(In combination with ZSP) "$1,775 " "$1,775 " "$1,775 "
ZCV Convenience Package "$1,545 " "$1,545 " "$1,545 "
(Requires ZPP on indicated models) (req'd)
ZCW Cold Weather Package $955 $955 $955
(In combination with ZAV) $590 $590 $590
ZDA Driver Assistance Package "$1,595 " "$1,595 " "$1,595 "
(Requires 609 on indicated models (valid until: 06/10)) (req'd) (req'd)
(Requires 508 or ZP2 on indicated models) (req'd) (req'd)
(Requires ZPP on indicated models) (req'd)
(Requires 522 and 524 on indicated models)
ZDH Dynamic Handling Package $910 "$2,455 " "$2,455 "
(Requires ZSP on indicated models) (req'd) (req'd) (req'd)
ZP2 Premium Package 2 "$4,460 " "$4,460 " "$2,550 "
(In combination with ZAV) "$4,095 " "$4,095 " "$2,185 "
(In combination with ZCW) "$4,095 " "$4,095 " "$2,185 "
(Requires ZPP on indicated models) (req'd) (req'd)
ZPP Premium Package "$1,640 " "$1,640 " NA
ZSP Sport Package "$2,000 " "$2,000 " "$2,000 "
Note: Package contents not fully represented above. Comprehensive package descriptions available
separately.

Other Charges
Destination & Handling $875 $875 $875

[RichReg]

Thanks, pharding!

[fq1]

Great job. If this type of threatening behavior by JSpira and BMW continue, let's just start another forum and post the info there. These guys can kiss their forums goodbye!

Originally Posted by pharding

Effective April 16, 2010
2011 Model Year
Wholesale Price

U.S. Models 528i 535i 550i
Sedan Sedan Sedan

Base Price U.S.A. Port of Entry* "$40,985 " "$45,630 " "$54,925 "
Base Price Euro Delivery Munich Pick Up "$38,115 " "$42,440 " "$51,080 "
Base Price Diplomatic U.S.A. Port of Entry "$38,940 " "$43,350 " "$52,180 "
Training Service Fee (Excludes Euro Delivery) $200 $200 $200


Options
205 STEPTRONIC automatic transmission STD NC NC
2TB Sport automatic transmission with shift paddles $475 $475 $475
(Requires ZSP on indicated models) (req'd) (req'd)
3AG Rear-view camera $365 $365 $365
(Included in package) ZP2 ZP2 ZP2
(Requires 508 on indicated models) (req'd) (req'd)
465 Split fold-down-rear seat $430 $430 $430
494 Heated front seats $455 $455 $455
"(Included in package)," ZAV ZAV ZAV
"ZCW,ZP2" "ZCW,ZP2" "ZCW,ZP2"
4B5 Light wood trim NC NC NC
4CE Anthracite Wood Trim NC NC NC
508 Park Distance Control $685 $685 STD
(Included in package) ZP2 ZP2
522 Xenon headlights STD $820 STD STD
524 Adaptive light control NC STD STD
5DL Side and Top View Cameras $730 $730 $730
(Requires 3AG or ZP2 on indicated models) (req'd) (req'd) (req'd)
609 Navigation system "$1,730 " "$1,730 " STD
(Included in package) ZP2 ZP2
610 Head-up Display "$1,185 " "$1,185 " "$1,185 "
655 Satellite radio with 1 year subscription $320 $320 $320
(Included in package) ZP2 ZP2 ZP2
6FG Rear-seat entertainment P1 "$2,000 " "$2,000 "
6FL iPod and USB adapter $365 $365 $365
(Included in package) ZP2 ZP2 ZP2
6NF Smartphone Integration $135 $135 $135


Priority 1 Options
2VH Integral Active Steering "$1,595 " "$1,595 "
(Requires ZDH on indicated models) (req'd) (req'd)
322 Comfort Access keyless entry NC $910 $910
(Included in package) ZCV ZCV ZCV
416 Power rear sunshade with rear manual side window shades $525 $525 $525
(Included in package) ZP2 ZP2 ZP2
456 Multi-contour seats "$1,185 " "$1,185 " "$1,185 "
(Included in package) "ZAV, ZSP" "ZAV, ZSP" "ZAV, ZSP"
464 Ski bag $135 $135 $135
(Requires 465 on indicated models) (req'd) (req'd) (req'd)
4B9 Aluminium Trim NC NC NC
4NB 4-zone automatic climate control $455 $455 $455
5DF Active Cruise Control "$2,185 " "$2,185 " "$2,185 "
6FG Rear-seat entertainment "$2,000 "
6UK Night Vision with Pedestrian Detection "$2,365 " "$2,365 " "$2,365 "
(Requires ZCW on indicated models) (req'd) (req'd) (req'd)
775 Anthracite headliner $455 $455 $455


Colors
Non-Metallic paint STD STD STD
Metallic paint $500 $500 NC


Upholsteries
K8 Leatherette STD STD NA
LC Leather Dakota "$1,320 " "$1,320 " STD
(In combination with ZPP) NC NC
(Included in package) ZPP ZPP


Priority 1 Upholsteries
NA "Nappa Leather $2,230 " "$2,230 " "$2,230 " $910
(In combination with ZPP) $910 $910


Packages
ZAV Active ventilated seat package "$2,685 " "$2,685 " "$2,685 "
(In combination with ZSP) "$1,775 " "$1,775 " "$1,775 "
ZCV Convenience Package "$1,545 " "$1,545 " "$1,545 "
(Requires ZPP on indicated models) (req'd)
ZCW Cold Weather Package $955 $955 $955
(In combination with ZAV) $590 $590 $590
ZDA Driver Assistance Package "$1,595 " "$1,595 " "$1,595 "
(Requires 609 on indicated models (valid until: 06/10)) (req'd) (req'd)
(Requires 508 or ZP2 on indicated models) (req'd) (req'd)
(Requires ZPP on indicated models) (req'd)
(Requires 522 and 524 on indicated models)
ZDH Dynamic Handling Package $910 "$2,455 " "$2,455 "
(Requires ZSP on indicated models) (req'd) (req'd) (req'd)
ZP2 Premium Package 2 "$4,460 " "$4,460 " "$2,550 "
(In combination with ZAV) "$4,095 " "$4,095 " "$2,185 "
(In combination with ZCW) "$4,095 " "$4,095 " "$2,185 "
(Requires ZPP on indicated models) (req'd) (req'd)
ZPP Premium Package "$1,640 " "$1,640 " NA
ZSP Sport Package "$2,000 " "$2,000 " "$2,000 "
Note: Package contents not fully represented above. Comprehensive package descriptions available
separately.

Other Charges
Destination & Handling $875 $875 $875

[Bluesummer]

great job! fuck the forum Nazi

[Fugly M3]

can someone email me the confidential ED wholesale pricing PDF? hosken@mac.com thanks

[Fithian]

All of the Euro invoice prices for options are 9% less than msrp, rounded to the nearest $5.

[Fugly M3]

thanks for whoever sent that to me! too bad the sheet doesn't have the ED base invoice prices but I guess that could be backed out. i think it's 7% not 9%, can anyone confirm this?

[TDS1]

Originally Posted by E46M54325Ci

thanks for whoever sent that to me! too bad the sheet doesn't have the ED base invoice prices but I guess that could be backed out. i think it's 7% not 9%, can anyone confirm this?

I believe ED base invoice is 7% less than US invoice.

[Fithian]

The ED MSRP Base is 7% less than US MSRP Base. ED Invoice Base is 8% less than ED MSRP Base. And ED Invoice Options are 9% less than MSRP Options (Options prices are same for ED and US).

ED Invoice Base is 14.5% less than US MSRP Base.

[kd6lor]

Can someone email the invoice pricing to me? Spreadsheet is my first choice, but I will not stick my nose up to any info sent. kd6lor1@cox.net thanks.

Paul
www.melor.com

[positiveions]

Originally Posted by fq1

Great job. If this type of threatening behavior by JSpira and BMW continue, let's just start another forum and post the info there. These guys can kiss their forums goodbye!

+1. And I have my cousin that can help with such. he was a software engineer in silicon Valley
PHarding, don't let the tyrants stop you.
But for the love of God, can anyone answer me this: If I choose ED, and the MSRP is 67k; will I be able to bargain from the 67k, and still receive the ED discount? so in other word, 67k-4k off=63k-10% off (assuming it is 10%)=56700k.
can anyone email me the invoice too? eatrach@verizon.net . thank you- Eli

[jferrell]

No offense I'm sure there is some merit to this but in what other industry do you have access to the wholesale cost of a product and the right to determine what profit the seller makes? When someone buys a house from you how would you feel if they offered 1000 over what you paid 5 years ago? Insulted? A lot of people buy BMW because they are keenly aware of it's competitive edge in high line brands however, more and more people want it at invoice or $500 over and excuse me but it's no better then whoring out the brand. We aren't Honda or Toyota, we aren't an A to B car that you have to buy you want to buy a BMW. With anything you want to buy you should be comfortable with whatever profit the dealer can make and besides that BMW has set it at 7%, think about your industry or profession do you make more then 7% profit? Are you able to save 7% monthly? What if you went your entire life only making enough to cover expenses, where would you be when you weren't bringing in a paycheck? That's the same thing that happens to these small dealerships that have to sell at invoice all the time to make a number. I have so many customers write a check without once asking for a discount(doesn't mean I didn't give them one for being a great customer) and yet I get someone off the street shopping me with 5 other lots to get the "most" fair price, you mean go with the dealership willing to make the least profit if any. That same customers demands more attention and service and is typically more of a pain then the customer that paid MSRP. It's a sad day when people know enough info to know the price of everything and the value of nothing.

[sois]

Well, you must be a special sales person. The day I can go into a dealership or pretty much any other place with commissioned sales people and have that sales person actually be able to teach me something more about what I am inquiring to purchase; particularly being able to know their product completely and discuss how it relates to other brands, I will happily be willing to pay more and add to their "profit" margin. However, this has not yet happened. I usually ask a few questions at first and quickly realize the individual hardly knows their product, particularly the little nuances that us enthusiasts demand to know. So, I have an entirely different view! I am using these invoice pricing sheets to negotiate the lowest price possible so that I can, in effect, pay myself for all the work I have done in researching and pouring over every detail with the help of others in forums like these. So, until I meet a car sales person that has chosen to know their product and competitor's products inside out (for better or worse on either part) you are going to have to rely on those donkeys that come in pay msrp. Stupid begets stupid, so if you can avoid people like us and make your sales numbers then fill your boots! However, I trust the majority of BMW buyers know a thing or two about the vehicle they are buying. It's a shame that (in my extensive experience) the sales people are not on the same level. BMW needs to either better train their sales staff or restructure commissions such that it emplores these people to want to learn about what they are hawking. There's my 2 cents.

[blackberrycubed]

can someone please pm me the secret sheet?

Many thanks.

[htman]

Anyone know the price for the M sport package option and whether that option includes the sport automatic transmission (2TB)

[jferrell]

Originally Posted by sois

Well, you must be a special sales person. The day I can go into a dealership or pretty much any other place with commissioned sales people and have that sales person actually be able to teach me something more about what I am inquiring to purchase; particularly being able to know their product completely and discuss how it relates to other brands, I will happily be willing to pay more and add to their "profit" margin. However, this has not yet happened. I usually ask a few questions at first and quickly realize the individual hardly knows their product, particularly the little nuances that us enthusiasts demand to know. So, I have an entirely different view! I am using these invoice pricing sheets to negotiate the lowest price possible so that I can, in effect, pay myself for all the work I have done in researching and pouring over every detail with the help of others in forums like these. So, until I meet a car sales person that has chosen to know their product and competitor's products inside out (for better or worse on either part) you are going to have to rely on those donkeys that come in pay msrp. Stupid begets stupid, so if you can avoid people like us and make your sales numbers then fill your boots! However, I trust the majority of BMW buyers know a thing or two about the vehicle they are buying. It's a shame that (in my extensive experience) the sales people are not on the same level. BMW needs to either better train their sales staff or restructure commissions such that it emplores these people to want to learn about what they are hawking. There's my 2 cents.

I'll go out on a limb and cry BS to this. I seriously doubt if you meet a CA that was able to best you in his knowledge of the vehicle you'd be willing to pay the 500 to 1000 dollars more then others out there. This is the only industry where the customer feels he can determine a fair price. It's absolute horse crap to be honest, I don't know the profit margins on my gas, my TV, my electric bills or my food. I may try to find it on sale but I still don't know how much they're making over the next guy. In fact the only thing I can tell because of tax records is how much more I paid someone for my house then they paid and I don't really care how much money they make so long as it's in my budget. People scream that information is here to help us "not get ripped off", you mean help you pay as little profit as possible. The same people that go around using "double coupons" and trying to find the best deals are the same ones that get pissed when companies can't afford to pay them raises or cut jobs. It's reciprocal people, I find a way to pay less profit to an establishment, that establishment in turn pays out less to it's employees or suppliers who in turn pay less to my industry. We are in essense screwing ourselves but so short sited we refuse to believe that we as Americans are creating the "poor economy" we so vehemently hate. That being said regardless of the knowledge of the Client Advisor I'll reiterate my original point you'll never pay more because your CA is more knowledgable so what's the motivation on the part of the CA, the dealership or BMW NA to invest that time or money. I spend my time trying to learn as much as possible because I like the product but I've never once had a customer willing to pay a premium for my knowledge of the product, the experience they have in purchasing is an entirely different topic.

[jferrell]

Originally Posted by sois

you are going to have to rely on those donkeys that come in pay msrp

And BTW I hope you don't have an iPhone, iPad, or iPod you bought new, have ever paid for movie theater popcorn, bought a shirt that wasn't on sale, really paid for anything that wasn't on sale because you probally paid higher then the 6 to 7% profit BMW builds into it's cars. You'd also be a donkey.

[Bimmernet1]

I am one of the donkeys that bought an iPhone and all the other stuff you mentioned but I'm also a BMW Client Advisor so I guess I'm a two time loser. There is a letter in the current issue of Automotive News about the "grim future" for professional sales people in the car business that in my opionion is right on. Our "clients" expect that we should drive them on multiple demo drives, educate them about the specifications and prices of the vehicles and then ask for our "best price" in writing which they take and shop around the Internet to buy for another $100 less. They expect "department store service but a dollar store price." This is sad but true and then after you make a miserly mini-commission on the few hundred over Invoice price, if they in fact buy, they trash you on the Survey. So now they expect a mechanical engineer that knows not only all the laws, forms and policies to avoid being sued, fined or imprisoned but knows all the details of every model you sell and all the competition's as well. Yeah, for $250 per copy I'm happy to work 6 days a week averaging 11 hours a day. I won't have any of my retirement fund left that is subsidizing my family's existence in another 6 months. So Mr. & Ms. Customer, you'll be dealing with the quality and training of people that are not making any more than someone flipping burgers. You will indeed need to know everything about the cars because the guys and gals taking off the aprons to sell cars won't know much more than; "do you want fries with that?"

[jferrell]

I'm sure if the same type of perception shifted to the industries these buyers were in they'd be on their respective forums upset about the new level of pay(or lack there of) they were recieving. I recently had a customer who has worked with a colleague of mine extensively, gathering numbers, test driving cars, etc. He came in a week later and when asked if he had worked with anyone said "not recently"(like a week after being with the first CA), we test drove a number of cars, etc... He called the original CA a few days later and came in to do it this all over agian then get some numbers and recieved a 3% discount on an X5, a vehicle that BMW NA is now shipping 18x the allocation the China because there is no market support over there(people pay MSRP, almost twice that because of taxes). He emailed the CA two days later with several qoutes from smaller dealerships at 1000 dollars over cost, the CA asked if the professionalism and service both himself and me(I won't get anything from it) was worth a premium and he responded no. This customer is extremely analytical and required an excessive amount of time and energy and didn't see any value in the time he had taken up, divide the measely flat the CA will recieve by the 6 plus hours he worked with this guy and he could have done better managing a Walmart, maybe even stocking shelves there.

[dpwr]

you have no idea how bmw and other dealerships fuck people every single day and they could care less...for every good sales person there are 20 that will screw anybody who may not know much about pricing... with my last 2 leases and dealing with sales people, and them KNOWING I know all ins and outs, they still tried to screw me pretty bad. Now image what kind of deals they give to folks that just go into the dealership without knowing anything. Not only dealer makes money from financing/leasing they also make money from warranty repair as well and here in Canada, 5 series is at 6.9% lease, even in this bad economy! they know people will still buy (i know it's business, but common)... and about your examples, you can't compare iphone which 90% of people get for like $199 with contract to a 60-70,000$ item, you can easily find out most wholesale prices as well, you don't know them because it's irrelevant to you and you are not signed up on their forums, you wouldn't know about bmw invoices if you weren't on this forum... and stop crying about CA's commission, if it's that bad go look for another job

Originally Posted by jferrell

No offense I'm sure there is some merit to this but in what other industry do you have access to the wholesale cost of a product and the right to determine what profit the seller makes? When someone buys a house from you how would you feel if they offered 1000 over what you paid 5 years ago? Insulted? A lot of people buy BMW because they are keenly aware of it's competitive edge in high line brands however, more and more people want it at invoice or $500 over and excuse me but it's no better then whoring out the brand. We aren't Honda or Toyota, we aren't an A to B car that you have to buy you want to buy a BMW. With anything you want to buy you should be comfortable with whatever profit the dealer can make and besides that BMW has set it at 7%, think about your industry or profession do you make more then 7% profit? Are you able to save 7% monthly? What if you went your entire life only making enough to cover expenses, where would you be when you weren't bringing in a paycheck? That's the same thing that happens to these small dealerships that have to sell at invoice all the time to make a number. I have so many customers write a check without once asking for a discount(doesn't mean I didn't give them one for being a great customer) and yet I get someone off the street shopping me with 5 other lots to get the "most" fair price, you mean go with the dealership willing to make the least profit if any. That same customers demands more attention and service and is typically more of a pain then the customer that paid MSRP. It's a sad day when people know enough info to know the price of everything and the value of nothing.

[Bimmernet1]

If it's so bad in Canada then why don't you just leave, eh? Oh and by the way leave your beer guzzling and hockey drivel there. As long as you are wildly generalizing that negative stereotypes are by far the majority (20 crooked jerks to 1 honest hard working informed professional sales person in the car business) then I thought I'd toss a few at you, hoser. It's your kind of know-it-all, closed mindedness that results in bigotry towards more than auto sales people. Have a nice life of paranoia believing everyone is out to "screw you". Oh, the number one reason I don't leave the low pay is I'm a prisoner of the Health Insurance Industry and their crazy high rates that are partially offset by my employment which takes 6 months of no coverage to start where I work and in some places it's a year of gambling your family's health or your wealth. Oh, that's right, you wouldn't understand, you live in a socialist paradise where health care is free even if you aren't working.

[dpwr]

Originally Posted by Bimmernet1

If it's so bad in Canada then why don't you just leave, eh? Oh and by the way leave your beer guzzling and hockey drivel there. As long as you are wildly generalizing that negative stereotypes are by far the majority (20 crooked jerks to 1 honest hard working informed professional sales person in the car business) then I thought I'd toss a few at you, hoser. It's your kind of know-it-all, closed mindedness that results in bigotry towards more than auto sales people. Have a nice life of paranoia believing everyone is out to "screw you". Oh, the number one reason I don't leave the low pay is I'm a prisoner of the Health Insurance Industry and their crazy high rates that are partially offset by my employment which takes 6 months of no coverage to start where I work and in some places it's a year of gambling your family's health or your wealth. Oh, that's right, you wouldn't understand, you live in a socialist paradise where health care is free even if you aren't working.

who said it's bad in canada ? seems you got issues with reading, it's ok, it's not canada who's in a major crisis right now... why you turn this into political debate all of a sudden, we're on a car forum, but if you want to go there, good luck paying a fortune a month for health care to the insurance company that can deny your claim in a major life or death situation which will make you loose everything...