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2010 2011 BMW 5 Series Forum F10 F10 535i/550i "Build your own" is up on BMWUSA! |
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05-04-2010, 06:15 AM | #23 |
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BMW has created a major profit center in the options. The strategy is to sell the base car with little or no profit and then make the money on the options which are overpriced.
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05-04-2010, 07:54 AM | #24 |
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I was pissed that my former car (2007 328i) was $43k and didn't come with power seats or xenons. I understand the economics of it. But I think it's horse shit. But I guess it didn't stop me from getting that versus a much more loaded TSX for about $14k less...
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05-04-2010, 11:53 PM | #27 |
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05-05-2010, 10:49 AM | #28 |
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05-05-2010, 04:35 PM | #29 |
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