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2010 2011 BMW 5 Series Forum F10 BMW 5-Series (F10) Forums General 5-Series Sedan and Wagon (F10 / F11) Forum New 5 Series Touring to be unveiled on April 10 at Leipzig
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      02-22-2010, 05:48 AM   #1
StewartM
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New 5 Series Touring to be unveiled on April 10 at Leipzig

https://www.press.bmwgroup.com/press...tem=node__2236


World Premiere in Leipzig: the new BMW 5 Series Touring.

* 22.02.2010
* Press Release

Information from editor: Press Day in Leipzig is 9th of April, 2010. Press conference time slot will be announced asap.

Fourth Generation of the Highly Successful Business Touring Presented to the Public for the First Time at the 2010 Auto Mobil International (AMI).

Munich. BMW is returning to Auto Mobil International (AMI) Show in Leipzig with no less than a world debut, presenting the new BMW 5er Touring to the public for the first time when the Motor Show opens on the Leipzig Fairgrounds.
Through this significant model launch, BMW is setting one of the highlights at the AMI Show open to the public from 10 - 18 April 2010. At the same time further new models in the BMW range are to be seen for the first time in Germany at the 2010 AMI Show, among them the new BMW 5 Series Sedan, the new BMW X5, and the new BMW 3er Convertible.

BMW’s appearance at the Show follows the guiding principle of “Joy“, moving the world premiere of the new BMW 5 Series Touring as the top event at the AMI Show directly into the visitors’ perspective through numerous activities. The 2010 AMI Show gives BMW the ideal setting to present the new edition of this successful Business Touring to the international public for the first time.

By tradition, the German market is the world’s most significant sales region for the Touring version of the BMW 5 Series. As a further factor the world premiere of the new BMW 5 Series Touring highlights both the significance of the 2010 AMI as the No 1 car show in Germany this year and the close connection of the Company to the location in Leipzig. BMW Plant Leipzig builds not only the BMW 1 Series, but also the brand’s latest highly successful model, the BMW X1.

Premium car maker BMW is presenting its current model range in a new exhibition area. Measuring approximately 1,500 square metres or more than 16,000 square feet, BMW’s stand is being set up for the first time in Hall 3 of the AMI Fairgrounds.
BMW Classic is also represented in Leipzig with three historical cars on show in a special event in the Fairground’s Glass Palace under the motto “Hidden Treasures – Car Museums Present their Greatest Highlights“. And last but not least, BMW is also presenting the new BMW X1 for practical testing in the outdoor area of the Fairground.



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      02-23-2010, 05:27 PM   #2
SCOTT26
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The 5er Touring was originally planned for Paris later in October , so now that has opened some doors to other products .

With the debut to Leipzig BMW are trying to raise the stature of the "other" bi-annual show in Germany with the IAA happening every two years.
Leipzig also is the home of the BMW 1er and X1 as the cars are manufactured in that part of Germany.

BMW missed the AMI last time because of the economic crisis. It's return this year heralds a similar scenario to the IAA in 2009.
like the IAA BMW will take over Hall 3 to showcase their brands in a newly constructed exhibition hall similar to the Hall 11 at the Frankfurt Messe which BMW used for the first time.

Although there wont be an indoor track but BMW will have large enough floor space to show the World Premiere of the 5er Touring in it's biggest market, and other products making their German premiere and indeed some of the latest offerings straight from Geneva.
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      02-24-2010, 04:43 AM   #3
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Do we think the fact that the new E Class Estate is getting such great reports may have influenced BMWs decision, to get the new Touring out there and start doing some damage sooner ?

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      02-24-2010, 09:18 AM   #4
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photo of a nice back... hope not a repost...
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