Quote:
Originally Posted by cycler
why not make a green vehicle with the looks of current models. Im sure they could do it if BMW is not afraid of the oil companies. Maybe all the auto makers should band together and do what needs to be done. I remember watching a documentory about how if certain parts were added to a ford explorer costing $950.00 then it would travel 40 mpg. Im sure if we could travel 40 mpg for an additional $950.00 we would cough that over in a heart beat in todays rising fuel costs. However due to the auto makers being intimidated (lobbying) by fuel companies we will only see that happen in probably 10 years. By then who cares if we travel 40-50 mpg. Gas prices will be over $7.00 per gallon. And it will make no difference. Green would be if they would make hydrogen cars now at a lower cost.
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BMW's have to perform well, every single one of them--a green BMW goes against their philosophy. They want to create this new brand so that they can sacrifice performance without tarnishing their reputation.
Look at the article. One of the board members, Stefan Krause said the following: "We cannot take the blue out of BMW and make it green." That's their viewpoint.