wow that ad sucks. Happy that BMW is away from that fluffy Joy marketing and back to the Ultimate but please what the hell does fuel efficiency and coffee have to do with being what BMW stands for in terms of driving dynamics.
Bring back an ad of some dude getting wheel spin and taking hairpins while owning everything in its path, I will wait for BMW marketing department to get its shit together.
ps. love the tribute to the fuel light being ON!