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      03-30-2010, 08:41 PM   #7
han405
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Drives: E46 M3, E92 M3
Join Date: Sep 2009
Location: PA

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Quote:
Originally Posted by Mike@F1 Autohas View Post
Can someone translate the new badging on the left? Curious to know what it says

It says "Brilliance BMW", "华晨宝马".

I was also thinking why won't people over there just buy 7 series if they want the leg room, then I realized most people in this forum can't even afford a 335i in countries other than the US of A...


http://www.bmw-brilliance.cn/cn/en/index.html


BMW Brilliance Automotive Ltd. World Leading Premium Automotive Manufacturer

Founded in May 2003, BMW Brilliance Automotive Ltd. is a joint venture of BMW Group and Brilliance China Automotive Holdings Ltd. Its operations include the production, sales and after-sales services of BMW automotives. The plant is situated in Shenyang, Liaoning Province, which has a strong industrial base. BMW Brilliance has also set up a branch company in Beijing, with a nationwide sales and service network. Up to the end of 2009, BMW Brilliance has a total of 3,900 associates.

Currently, BMW Brilliance manufactures 15 variants of the latest generations of the BMW 3 Series and 5 Series. More than 40,000 units were delivered in 2009 and the cumulative sales volume has amounted to over 150,000 units. All products have set new benchmarks in performance and environmental protection with the comprehensive implementation of BMW EfficientDynamics technology. In order to satisfy rapidly increasing customer demand, in November 2009, BMW Brilliance announced a plan for establishing a new plant with the long-term capacity of up to 300,000 units per year.

At the same time of maintaining rapid development, BMW Brilliance has always placed customers as its first priority, and provides great support to dealers. BMW Brilliance enjoys a leading position in customer satisfaction among premium auto brands. Up to the end of 2009, BMW Brilliance had a total of 150 authorized dealership networks nationwide, three large-scale distribution centers in Beijing, Shanghai and Foshan, two BMW training centers in Beijing and Shanghai and four training bases in Shenyang, Guangzhou, Nanjing and Chengdu.

BMW Brilliance has always adhered to its localization strategy. The BMW 5 Series Long Wheelbase specially tailored for Chinese customers has set a milestone in localization. BMW Brilliance has continued to expand its local purchasing system. By 2009, there were 200 local suppliers, with a total purchasing volume of 6 billion RMB. These efforts have made great contributions to the development of the Chinese auto industry.

In addition to business success, BMW Brilliance also proactively participates in corporate social responsibility activities, helping to promote the development of local economy, and extensively holding social welfare events in culture, education and environmental protection. The China Charity Federation BMW Warm Heart Fund established in 2008 with a start-up fund of 10 million RMB is a charity platform for BMW dealers and BMW owners to give back to society and help those in need.

BMW Brilliance is committed to becoming the most successful premium auto manufacturer in China, and leads the development of the Chinese premium auto market. And continue to introduce new product and advanced technologies into the Chinese market. By the end of 2010, the new generation of the BMW 5 Series Long Wheelbase will be put into production.

The construction of the new plant will begin in 2010. The new plant will adopt internationally advanced equipment, and include a BMW engine plant. It will become the most advanced and environmentally friendly auto plant in China, marking a new milestone BMWs localization process.