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Originally Posted by ///M4ster Yoda
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Originally Posted by Sedan_Clan
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Originally Posted by ///M4ster Yoda
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Originally Posted by Sedan_Clan
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Originally Posted by ///M4ster Yoda
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Originally Posted by Sedan_Clan
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Originally Posted by ///M4ster Yoda
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Originally Posted by Sedan_Clan
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Originally Posted by EvoFire
I've heard that Porsche will be cancelling European Deliveries by the end of the year. Have a friend of a friend who did a GT4 ED last month so they could catch one of the last ones.
They got in because Europe was opened to Canada. It's been recently closed due to uptick in cases.
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Looks like Porsche is getting smart. |
How is that smart? |
The writing has been on the wall for Porsche since last year. COVID only made things worse. They've been canceling ED's all year. All of these manufacturers have to be smarter with their money and ED take rates are such a low percentage. As cool as the ED offerings are, it just doesn't make financial sense in these times. |
I would argue it's more then dollars and cents. Brand loyalty is a very real thing and ED creates that loyalty. Shit canning it might seem like a "smart" move at the moment but Covid isn't going to last forever.
I'm about to dump everything BMW over the next year or 2 for obvious reasons. Killing ED was the nail in the coffin. I'm sure I'm the minority buts it's still a dumb move. ED doesn't cost these manufactures that much cash. How much did BMW spend on these lame ass G8x "///M" commercials? A hell of a lot less then their ED program costs them every year. |
ED doesn't play a significant role in brand loyalty overall. It is of utmost importance to you and your experience, which I completely understand, but statistically.....monetarily.....it doesn't really matter much.
As for your ED vs. commercial question, I would argue there's a significant logistical difference between the two. ED surely costs more in the long run than a commercial spot. |
Ok. What creates brand loyalty then? 6MT?  |
It's a mixed bag. People are loyal to different things for different reasons. ED and 6MT are low percentage factors and/or considerations. The take rate is too low for it to make any appreciable difference. I would wager most people become loyal based on their sales experience(s), the quality of the vehicle, minimal maintenance issues, relative ease of purchase, etc. We, as enthusiasts, are the fringe; we are the peripheral. We, as a community, whine about stupid shit like floating calipers or the same steering wheel being used in multiple models. That is crap that the large majority of buyers do not care about or even notice. I look at enthusiasts as more opportunistic than loyal. Many enthusiasts stick around because there's no disputing that in most cases you get more car for the money when you purchase a BMW. |
I don't think your describing Brand Loyalty more ease of ownership/purchasing(leasing). There is nothing that sets BMW apart any longer sadly except for 2 models with 6MT (USA). The customers you described will just move on to another brand in 3 years.
Brand Loyalty is created by standing apart and offering things others don't (ED, Superior Drivers Cars, Tech cough cough Tesla). BMW currently has nothing to set them apart. Loyalty will continue to be in the shitter for them.
You'll disagree but the G8x mess isn't helping. |
Ownership experience and sales experience most definitely adds to the loyalty aspect of any purchase. When you are satisfied with a product, you generally continue to buy that product. ED matters to you because it's offering that you appreciated. It's not an offering that is responsible for BMW's overall success. It is a fringe benefit.