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Mercedes Launches Exclusive Mythos Brand As It Reduces Entry-Level Range To Focus On Top-End Luxury

Originally Posted by Carscoops

Mercedes has unveiled a new business plan that will place a renewed focus and channel over 75 percent of its investment on high-end luxury models to increase profitability by 60 percent from 2019 to 2026 at the expense of its entry-level lineup that will be drastically cut down.

The brand’s revamped product portfolio will consist of so-called Entry Luxury, Core Luxury and Top-End Luxury models, while Mercedes will also introduce a highly-exclusive line of limited production collector cars under the newly announced ‘Mythos’ series that will join the Maybach, AMG, G Class and EQ sub-brands.

Vehicles from this exclusive Mythos range will be produced in “selected numbers” and will be made available to “the most dedicated enthusiasts and collectors of Mercedes-Benz” meaning you’ll probably have a hard time placing your order. As teased in the video presentation, the first model from the Mythos Series will be an SL Speedster.

In the same context, Mercedes will expand the limited edition specials and exclusive collaboration vehicles like the recently-revealed Maybach by Virgil Abloh and the upcoming Haute Voiture Maybach S-Class. The Maybach range will grow beyond the S-Class and its bespoke derivatives not only with the fully electric Mercedes-Maybach EQS SUV that was previewed in concept form last year, but also with the Mercedes-Maybach SL roadster.