I was faced with the same decision last year when I purchased my 2011 550xi. Before I got married, I was a straight VW/Audi advocate! I owned multiple 4Motion Passats (2.8 & W8), a C5 RS6, and a B7 RS4 before making the switch to BMW. Dealership service in the DC Metro Area for Audi is terrible and paired with a sub-par warranty made the ownership experience a pure headache! Don't be fooled by the add-on Audi Service Agreement! You still end up coming out of pocket for services and warranty work.
BMW, for 4 years/50K miles all you pay for is gas & tires! Heck, I even paid to extend my warranty and maintenance for 6 years/100K miles for a no-nonsense drama free ownership experience.
Good luck, and if you buy the S6 make sure you find a good independent Audi Tuner.
Will aka The Swami
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