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I just had a conversation with BMW as well, and their response has been very noncommittal.
Unless this leads to some kind of class action suit, I don't think they particularly care.
I've seen the same fro Audi few years back when they pulled some Google features (such as Street View) from their head units. The basic attitude is "So what? What are you going to do? Don't like it? Buy/lease a new car."
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